Facebook's Too Saturated? Direct Mail Dead? Email Outdated?
Wrong.
And here's the PROOF. I placed it in the pudding just for you...
Most “lead generation” talent tries to sell you the big dream.
Cheap leads. Quick sales. Plug-and-play funnels.
But here’s the truth, Kimosabe…
If you’re running high-ticket offers - solar, windows, roofing, whatever - there is no single magic channel.
- Facebook isn’t enough.
- Direct Mail isn’t dead.
- Email isn’t optional.
If you’re not building a system where each channel feeds the other, you’re burning cash. Period.
From July through September 2025, we proved it.
59 solar sales in 90 days across Facebook, Direct Mail, and Email.
And not by accident. By design.
Sheesh, Mr. Evan! That's a big jump in appointment volume from last year to this year...
Why Facebook Still Works
Yeah, yeah… Facebook is “saturated.”
That’s what amateurs say when they can’t make it work.
Here’s the reality: Facebook still converts if you do three things right:
- Hooks that actually slap (not “go solar, save money” snooze-ville).
- Offers that matter (think: batteries, blackouts, fire zones, energy communities).
- Creative that doesn’t look like every other solar ad in the feed. (AMA)
But precision is the name of the game. Change the hook?
- The setter’s script changes.
- The closer’s angle changes.
- The email follow-up changes.
That’s why our Facebook campaigns closed 40 of 59 sales at $2,410 each. Not “leads.” Not “maybes.” Real, net sales.
Direct Mail: The “Ancient” Channel That Outperforms
Most marketers laugh at Direct Mail.
“It’s old-school. Nobody looks at it.”
Wrong again, Johnny.
Direct mail actually behaves a lot like the hooks you can use on Facebook, and it can be incredibly successful with certain verticals. In home improvement, for instance, nothing commands attention like a piece of mail that feels custom. Not a coupon flyer. Not a generic postcard. Something that stops people at the kitchen counter the way a Facebook ad stops them in their feed.
Executed right, Direct Mail is a secret weapon.
And in these 90 days, it was our most efficient channel:
- 11 sales
- $16,033 spend
- $1,457 cost per sale
Cheaper. Laser-like targeting. Impossible to ignore.
Side note: When it comes to direct mail, it's important to be bold and resist the generic, direct mail conventions that cause us AND your prospects to glaze over and literally become unconscious to the hooks being used.
Email: The Nurture Engine
Here’s the mistake most companies make:
They treat email like an afterthought or just let the robots run things until it all sounds the same. Just like 99.99% of businesses out there.
But in high-ticket, trust REALLY matters, and so does a sense of humanness. And nothing builds trust like consistent, targeted, and personable messaging that matches the hook people first saw.
Our email campaigns didn’t bring the most volume, but they were flawless in conversion.
- 8 sales
- 100% set rate
- Near-zero cost per sale (warm, opted-in audience) These are the sales that make your pipeline predictable.
The System That Ties It All Together
Facebook brings scale.
Direct Mail brings efficiency.
Email brings trust and conversion.
On their own? Each one is limited.
But together?
They create a self-reinforcing system that drives sales consistently.
And that’s the whole point.
You can’t just run a flashy Facebook ad and expect the money to roll in. If the script doesn’t match the hook? Dead. If the closer doesn’t echo the same promise? Dead. If the email follow-up feels generic? Dead.
But when everything is aligned — hook → script → close → nurture — you get what we got:
59 solar sales in 90 days.
What the Sales Team Said
Evan (Setter):
“Alex has breathed new life into our lead flow. The calls feel smoother. The scripts we're using match the ads better. It’s like the conversation was already started before they picked up.”
Huey (Closer):
“I don’t feel like I’m selling. By the time I’m in the home, a lot of heavy lifting has been done.”
Kat (Setter/Closer Hybrid):
“Quality is night and day. They aren’t random tire-kickers with 5 proposals on the table. It's a different type of prospect.”
Key Takeaways for High-Ticket Lead Buyers
- Diversify or die. Betting on one channel leaves you exposed. Multichannel protects you.
- Direct Mail isn’t dead. It’s underrated, efficient, and commands attention.
- Facebook still works. But only with hooks, offers, and creatives that feel different.
- Email is the glue. It converts warm leads into real sales.
- Alignment is everything. Change one piece of the funnel, and the rest must shift with it.
The Bottom Line
This isn’t luck. It’s systemized.
59 sales in 90 days.
- Facebook for scale.
- Direct Mail for efficiency.
- Email for conversion.
Each one critical. Each one dependent on the other.
That’s how you win in saturated, high-ticket markets.